Sarah R. Cafasso

Leader | Communicator | Connector

she/her/hers

I’m a seasoned leader and strategic marketing and communications executive with a passion for the environment and a commitment to science and tech storytelling. I currently lead the Marketing and Communications team at GreenWaste Recovery, a Bay Area-based resource recovery and recycling company. Previously, I led communications and community engagement for Aclima, a climate tech company pioneering an entirely new way to diagnose the health of our air and measure climate-changing pollution. With 15 years of experience in environmental and climate tech marketing and communications, I lead action-oriented teams to deliver compelling, rich narratives and build brands. At my core, I’m a grassroots organizer with a knack for relationship-building.

I’ve also spent time in academia and the non-profit world — I directed communications for the Natural Capital Project, a Stanford University-based organization that uses a verified science approach and a powerful software platform to motivate targeted investments in nature.

At the U.S. Environmental Protection Agency, I led communication engagement strategies in communities impacted by hazardous waste contamination and during environmental disasters like wildfires and oil spills. I worked with diverse stakeholders — including non-profit organizations, community leaders, first responders, elected officials, and all levels of government — to communicate critical, time sensitive information about people’s health and environmental safety. 

I found my passion for effective communication while tackling language barriers as an environmental Peace Corps Volunteer in the Philippines. There, I lived in a remote town in the Visayan Islands, where I advocated for Coastal Resource Management planning through technical capacity building and environmental education campaigns.

My interests converge at the intersection of climate, story, and social impact. I received my MS in Communication from Northwestern University and my BS in Environmental Studies and Psychology from Santa Clara University. Though I’m a Bostonian at heart, I live in the San Francisco Bay Area, where I spend as much time as possible outdoors.